Millennials Growing

the Future of Agriculture Advocacy


The generation of millennials is definitely known for being different. They are different in the way they think, what they want, and their desires for the future. Interestingly, millennials are currently the largest generation, even exceeding the baby boomers. Plus, they are also the biggest generation in the workforce.


Some people don’t understand or even look down on millennials, while others admire them. Many academics describe millennials as a confident generation that collaborates well. No matter what side you’re on, it’s important that the world adapts. In fact, a lot of business industries are doing just that and accepting the millennials way of thinking. A great number of professionals agree that engaging with millennials and their advocacy efforts is a necessary change.

The agriculture business in America is no different and puts a lot of effort towards advocating. Those that are farmers or ranchers actively try to connect with younger generations in order to teach them about agriculture. However, millennials being involved in agriculture advocacy has helped shape what it is today. When it comes to millennial advocates in agriculture, there are four different types:

The Perpetual Advocate

First, this type of millennial is motivated by past experiences and their involvement. Usually, they have already had involvement in advocating for agriculture. Also, a lot of them have a degree of experience with youth organizations in agriculture such as 4-H or FFA. Like the name suggests, this type of millennial is inclined to advocate for agriculture for a very long time.

The Family Advocate

Secondly, the family advocate has a family connection to agriculture advocacy and that is their motivation. Most of the time, they were very young when family members taught them about the importance of agriculture and advocating for it. They tend to be social and like meeting new people who are agriculture advocates.

The Visionary

Third, this type of millennial is always thinking ahead to the future and how they can alter it for the better. Additionally, they want to be part of something that matters, which is their main motivation. It is said that the visionary advocate has a very futuristic way of thinking. Because of this, it helps them see both sides of things, and they are better able to make informed judgments about things. Also, they enjoy finding a weakness within advocacy attempts and turning them around into strengths.

The Traditionalist

Lastly, we have the traditional advocate whose motivation comes from the tradition of agriculture advocacy. They usually have a passion for farming or ranching that has been influenced by their family. In addition, they want to do their part in educating the public, and they focus mainly on the facts.

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